The consulting company polled 3,000 B2B decision-makers and came upon prospects want an constantly-on, customized, and omnichannel buyer experience (CX) or they’ll traipse away “B2B loyalty is up for grabs,” in step with a authentic story from McKinsey & Co. The consulting company surveyed 3,360 B2B decision-makers in 12 markets along side the U.S…
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