Why personalized bidding must be a share of every marketer’s toolbox

Why personalised bidding should be a share of each marketer’s toolbox

Tom Koch, associate director of enterprise sales, Xandr In a crowded digital advertising landscape, success comes down to proven results. Marketers are increasingly seeking to deploy unique and differentiated insights to buy more effectively, while agencies, ad tech players, and trade desks are looking to gain a competitive advantage by implementing tailored…