Snapchat eyes alternate advertising and marketing greenbacks as AR-driven commerce grows and the vacations advance

Snapchat eyes alternate promoting and advertising and marketing dollars as AR-driven commerce grows and the holidays advance

What was once a quirky feature of the app, is now crucial to its push into e-commerce — one that’s been bubbling away ever since AR Lenses arrived on the app in 2015. The post Snapchat eyes trade marketing dollars as AR-driven commerce grows and the holidays approach appeared first on Digiday…