Researchers develop social media-based intervention to promote Hepatitis B screening among Korean Americans

Researchers develop social media-based intervention to advertise Hepatitis B screening amongst Korean People

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Hepatitis B virus (HBV) an infection is the main reason for cirrhosis and first liver most cancers, globally affecting almost 300 million individuals. In the USA, Asian People account for 7% of the whole inhabitants, however greater than 50% of all HBV infections. Overseas-born Asian People face large limitations to HBV screening, vaccination, and remedy due to lack of HBV-related data, stigma, and restricted entry to well being care on account of language limitations and immigrant standing. 

There are restricted culturally-tailored linguistically-appropriate interventions to advertise HBV screening amongst Asian People. To deal with this public well being want, George Mason College researchers Dr. Alicia Hong, professor of Well being Administration and Coverage; Dr. Sojung Claire Kim, assistant professor within the Division of Communication; Dr. Pramita Bagchi, assistant professor within the Division of Statistics; and the Korean American Outreach Group collaboratively developed “Let’s speak about liver most cancers,” a mHealth (cell well being) program for Korean People. 

“The excessive prevalence of HBV an infection and liver most cancers mortality charges in Asian People is likely one of the most uncared for and understudied most cancers disparities,” stated Hong. “We advocate for extra analysis and follow to ship culturally-tailored public well being packages for underserved populations through social media apps utilized by the goal teams.” 

Most HBV-infected people are usually not conscious of their situation due to its asymptomatic nature. Attributable to excessive charges of continual HBV an infection, Asian People have the best liver most cancers incidence and mortality charges of all racial or ethnic teams. HBV prevalence in Asian People is 10 occasions that of non-Hispanic White People (NHW). Asian American liver most cancers mortality charges are two-to-three occasions that of NHW counterparts. Ninety-one % of Asian People residing with HBV are foreign-born.  

Because the COVID-19 pandemic continues, researchers search to extend digital intervention in campaigns that beforehand had been community-based and in-person. The “Let’s speak about liver most cancers” marketing campaign was delivered through Kakao Discuss, a social media app utilized by greater than 95% of Koreans. The marketing campaign was a four-week program that consisted of social video clips and pictorial messages tailor-made for Korean People with restricted English proficiency and low degree of well being literacy. This system was tailored from a earlier Facilities for Illness Management HBV mass-media marketing campaign. 

“This is likely one of the first social media-based liver most cancers prevention packages designed particularly for Korean People,” Hong remarked. “It is superb that we efficiently piloted it in the course of the pandemic, because it was delivered through a preferred social media app.”  

The paper, “Social media-based intervention to advertise HBV screening and liver most cancers prevention amongst Korean People: Outcomes of a pilot examine,” was revealed in Digital Well being.

Hong led a multidisciplinary crew to pilot take a look at the marketing campaign amongst 100 Korean People with 84% having restricted English proficiency. The intervention had a 95% retention charge and considerably improved contributors’ HBV-related data, liver most cancers prevention data, perceived advantages of HBV testing, perceived dangers of HBV an infection, social norms of HBV testing, and self-efficacy of HBV testing. The outcomes had been similar to the prevailing in-person community-based HBV promotion interventions. 



Extra info:
Y. Alicia Hong et al, Social media-based intervention to advertise HBV screening and liver most cancers prevention amongst Korean People: Outcomes of a pilot examine, Digital Well being (2022). DOI: 10.1177/20552076221076257

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Researchers develop social media-based intervention to advertise Hepatitis B screening amongst Korean People (2022, February 4)
retrieved 5 February 2022
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