It’s that point of 12 months once more, when all the nation watches two groups battle it out within the greatest soccer sport of the 12 months. After all, not everybody watching Tremendous Bowl LVI will even be all for who wins or loses. Actually, it’s truthful to say the spectacle of the Tremendous Bowl Halftime is as a lot as an occasion as the sport itself. And this 12 months, the NFL goes all out with not one, however 5 scheduled performers.
That’s proper. It’s a rap and hip-hop extravaganza, with a number of the greatest names within the style (plus one well-known R&B star) combining forces for the halftime present. Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige are set to take the stage halfway via the most important sport occasion. It’s unclear if it’ll be as formidable as The Weeknd’s efficiency final 12 months, which the singer spent $7 million of his personal cash—on high of the NFL’s manufacturing funds—to place collectively, in keeping with Billboard. With 5 artists on the docket for 2022, the NFL most likely spent tens of millions simply to construct a stage sufficiently big for all these musicians to carry out collectively.
Dr. Dre—the rapper, report producer, actor—can also be the CEO of Aftermath Leisure and Beats Electronics (yeah, these Beats). He rose to fame with the 1990’s group N.W.A., and in 1992 launched his debut solo album The Power. He additionally helped begin the music profession of varied different artists, together with his Tremendous Bowl co-performer Eminem. Dr. Dre additionally has songs with all of his Tremendous Bowl performers, which means he’ll most likely convey them in for a minimum of considered one of them, along with any solo work the others could select to rap/sing.
Based on Selection, Dr. Dre can also be bringing in two deaf rappers—Sean Forbes and Warren “WaWa” Snipe, marking the primary time signal language interpreters will probably be included within the halftime present.
It’s each an epic team-up, and in addition a manner for the NFL to enchantment to all audiences, younger and outdated, who could not wish to watch the sport, however will definitely tune in for gifted celebrities who will little question convey a efficiency value remembering.
So, how a lot did it price to get the quintet we’re going to see on February 13? Scroll right down to learn how a lot the entire manufacturing price.
Do the Performers Get Paid?
Opposite to standard perception, performers traditionally aren’t paid for his or her Tremendous Bowl performances. As an alternative, the NFL pays for manufacturing prices to arrange the efficiency. That determine varies per 12 months, and the NFL doesn’t promote it. Therefore why the most important information of 2021 centered on how a lot The Weeknd paid along with the league’s funds.
How A lot Did the 2022 Halftime Present Value?
Final 12 months, Forbes reported the present price round $10 million. Again in 2020, when Shakira and Jennifer Lopez carried out, it reportedly price $13 million, in keeping with Reuters. We could not have the precise numbers for this 12 months but, however there is a robust probability it is within the $10-15 million vary, if not increased.
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So, why do all these huge names do it? Often it is to advertise a brand new album or just to extend streaming numbers. After Jennifer Lopez and Shakira’s efficiency, Newsweek reported the Lopez had a 335% spike in streaming, and Shakira had a 230% spike.
Simply think about what that’ll do to not only one artist’s streaming numbers, however 5. The Tremendous Bowl is about to make us all main hip-hop followers.
Milan Polk is an Editorial Assistant for Males’s Well being who makes a speciality of leisure and way of life reporting, and has labored for New York Journal’s Vulture and Chicago Tribune.
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